Experience a change in life and diet through Cancer Black Care Members.
We approached the charity Cancer Black Care to work with them to produce a DVD following Rawle Price’s journey, an Afro-Caribbean cancer survivor. Rawle is keen to ensure that his prostate cancer does not reoccur and we follow him as he talks to leading fellow cancer sufferers, health professionals, nutritionists and a family of top sporting athletes. This was a great opportunity for us to test a new method of working where we approach charities or organisations that we want to work with and co-fund the project with them. We then recoup our costs through DVD sales whilst at the same time raising our profile and building the DVD sales arm of the company.